Cube Design have recently unveiled the brand and website for a 60,000 sq ft grade A office development in the heart of Brighton for Mcaleer & Rushe.
Cube's remit included local research, naming exercise, brand and icon, brochure and website. We looked at the local history of the site and were surprised by the amount of heavy industry, metal works and train building went on there. This gave us our direction in the naming exercise with The Brinell Building being favoured. In case you were wondering Brinell is a measure of hardness in metal working.
Cube will be working with the team at Mcaleer & Rushe on site signage and branding as the building comes to life.
Have a look at the site at thebrinellbuilding.co.uk